The house of FENDI was established in Rome in 1925 with the opening of the first FENDI boutique – a handbag shop and fur workshop. Soon winning international acclaim, FENDI emerged as a brand renowned for its elegance, craftsmanship, innovation and style. In 1965 began the collaboration with Karl Lagerfeld as creative director of the women’s and fur collections, and this collaboration continues today. In 1992 Silvia Venturini Fendi was appointed FENDI’s accessories creative director and in 2000 she created the menswear line. The LVMH Group acquired FENDI in 2000, becoming its majority shareholder by 2004. In the same year Michael Burke was appointed FENDI president and CEO. Today FENDI is synonymous with tradition, experimentation and creativity. In 2007 FENDI was the first ever fashion house to stage a catwalk show on the Great Wall of China. FENDI’s involvement in the arts has included supporting a major exhibition of Loris Cecchini, held at the Palais de Tokyo in Paris as well as touring to Peking, Shanghai and New York. To celebrate the 10th anniversary of the Baguette, FENDI commissioned leading artists including Jeff Koons, Rachel Feinstein, Tom Sachs, Sylvie Fleurie, Matali Crasset, Michelangelo Pistoletto and Subodh Gupta to create one-off pieces reinterpreting the Baguette.

In December 2008 FENDI supported the Design Miami/ Design Talks who saw the participation of Fernando & Humberto Campana, Arik Levy, Tom Dixon, Paul Cocksedge, Julia Lohmann, Ted Noten, Aranda/Lasch, Ross Lovegrove, John Maeda. In April 2009 FENDI has partnered again with Design Miami/ , in Milan during the Salone del Mobile, presenting “Craft Punk”, a series of Design Performances in celebration of the importance of originality, creativity and freedom of expression in design where 10 young emerging designers, like Nacho Carbonell, Peter Marigold, Simon Hasan, Raw Edges, have been called to live, relate, work and create unique Limited Edition design pieces in front of the public with FENDI discarded Selleria leather and other materials all within Spazio Fendi. FENDI's collaboration with Design Miami/ has continued in the December 2009 edition, with the "Stereo Craft Design Performances". Thanks to a collaboration between Silvia Venturini Fendi and the technologically pioneering designer Moritz Waldemeyer, uniquely customized Selleria leather and fur Gibson Guitars have been created, with laser lights that interacted with a video wall while played live from the American rock band OK Go.

FENDI has more than 180 boutiques in 26 countries around the world.

For more information please visit www.fendi.com