Design Miami/Basel and Design Miami/ are brought to you in partnership with HSBC Private Bank. The relationship was initiated in December 2006 and continues to evolve with every event.
HSBC Private Bank’s global commitment to design is borne of its dedication to finding new ways of doing things differently. The way innovative designers look at the world is reflected in its approach to business.
HSBC Private Bank is the marketing name for the private banking business conducted by the principal private banking subsidiaries of the HSBC Group worldwide. It provides services to high net worth individuals and their families through 92 locations in some 41 countries and territories in the Americas, the Asia-Pacific region, Europe and the Middle East.
Modern and contemporary design is not merely a sign of human creativity; it embodies a way of life; of always seeking to make the ordinary into the extraordinary. This approach reflects HSBC Private Bank’s philosophy to 'Assume Nothing’; celebrating quality, excellence and new ways of doing things differently.
As the partner of Design Miami/Basel, HSBC Private Bank is proud to bring you an event where you can enjoy the totality of the design experience from idea to realization and appreciation to investment.
AUDI AG
This year will be AUDI AG’s fourth as exclusive automotive sponsor of the renowned design fair Design Miami/Basel, which the automaker will be supporting with a creative presentation.
Design icons such as the Audi TT, the Audi A5 and the Audi R8 sports car have shaped the design of the brand with the four rings. All of the models share a special design idiom – a blend of tradition, innovation and technology. “This is what imparts the genetic code to our vehicles,” says Stefan Sielaff, Head of Audi Design.
Continually reinventing the timeless silhouette of an Audi demands utmost creativity from the design team. In keeping with Fellini’s motto “The visionary is the true realist,” the designers are always working with the future in mind. Audi enters into a dialog with international artists at the Design Miami/Basel. Here, visionary design is evident not just in the new model concepts, but in the entire presentation on exceptional terrain.
Programming Sponsors:
Dupont Corian Illumination Series
Design Within Reach
Ikepod
Koninkrijk der Nederlanden
Material ConneXion
Mondriaan Stichting (Mondriaan Foundaton)
Swarovski
